Our History 

1987

On July 1, 1987, our founder, Rom Kellis resigned from his job in the Industrial Vegetation Management field. He and his wife Robin formed NaturChem, Inc. and set out to solve vegetation management problems for everyone. With Rom's education and work experience, he was perfectly situated to become a premier application contractor.  He serviced our first customer in July of 1987, and we have continued to service new customers every month since that time.
Rom Kellis 1987. The beginning of NaturChem
NaturChem spray truck at industrial plant site

1988

In the beginning, the only service NaturChem provided was bare ground weed control. In 1988, we were at the forefront of bringing the latest chemistry and technology to utility rights of way. In the fall of that year, we treated our first significant utility rights of way. Our success with those first herbicide applications to rights of way eventually resulted in our method becoming standard in the electric power transmission and distribution industry.

1993

In 1993, NaturChem opened an office in Conyers, GA. This location has been important to our company because it is from Conyers that some of our other locations have been planted and managed. Our Conyers location has been instrumental in the development of NaturChem
NaturChem Conyers Georgia Office in 1993
NaturChem Greenville, NC Office 1995

1995

In January of 1995, NaturChem established a new location in Greenville, NC. Greenville has been important to NaturChem in many ways. Most importantly, this office facilitated the opening of our location in Farmville VA. Both locations continue to provide excellent service to our customer base.

1998

In 1998, NaturChem established yet another new location in Lake City, Florida. This would mark a trend for the company, opening new locations across the southeast throughout the late 90’s onward.
NaturChem Lake City Office in 1998
NaturChem Lexington office in 1987

2016

September of 2016 was a great month for NaturChem. We brought a safety team on board to reinvigorate and enhance the safety culture across our company. They have done a wonderful job coordinating our message of safety and modernizing the way we communicate and teach the most important aspect of our business.

2022

In 2022, NaturChem became Opterra Solutions, Inc.

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Our Core Values

Safety

Our number one core value. We are committed to keeping our employees and jobsites safe.

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Others

We believe in taking care of our employees, our customers, and our communities.

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Integrity

We take pride in doing the right thing.


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Initiative

Our employees have the drive to get the toughest jobs done and we believe in rewarding hard work.

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Passion

We are passionate about what we do. We take pride in our name, our history, and our work.

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